1925: George Hoyningen-Huene (1900 - 1968) practitioner of early fashion photography, he did most of his most memorable work between the mid-twenties to the end of World War 2. He moved to New York in 1935, and worked mainly for Harper's Bazaar.
Model is wearing pale crepe romaine pyjamas by Vionnet and holding a long flowing scarf, in Grecian-style pose 1931.
The approach to draping and cutting fabric to encircle the figure challenged the way fashion is designed and suggested new ways to define and enhance the female body.
Swimwear ad by George Hoyningen-Huene this type of advert can be seen in advertisements today. He pays atttention to detail carefully composes the models creating a strong contrast between the light and shadows. He uses negative space to his advantage to form a U shape. On researching this image I found that this photograph is an illusion. It looks like it was shot outside however like most fashion shots of this era were in fact taken in the studio. The “sea” which is the light grey area of light and the sky is slightly painted with clouds. The realistic effect of daylight is achieved by a strong, single light placed to the above left of the subjects. The contrast between the grey “seas” is what makes the models stand out.
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